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Write!

old [obvious] and known ...

WEB WRITER

You MUST have:

URL
Obtain a domain name such as www.yourname.com or www.yourtitle.com. It should be easy to remember and, more importantly, consistent with you and your work. Also, when you get the website up and running, use the email address yourname@yourname.com. Anything else doesn’t look professional. And for the love of God, don’t use an AOL or Yahoo account.

Pictures
Let’s face it: people judge books by their covers. In fact, according to Amazon.com, customers are four times as likely to purchase books if they can see the cover art. So be sure to include images all over your site. And, include a few high resolution, downloadable pictures of YOU, as well. Book buyers love putting the author’s face with the book. And this will make it easy for other people to cut and paste those pictures on their sites and promote you, your work and your website.

Payment Options
Make sure your books are available for purchase on Amazon.com. Even though the friendly people at Amazon take a whopping 55% of every book you sell, there IS a credibility issue there. Customers like the idea that your book is available on Amazon. Also, consider having Paypal or a shopping cart as additional payment options. It may seem repetitive, but it does make your books easier to buy.

Related Writings
Most authors write articles, special reports and other publications related to their area of expertise. On your site, make these publications FREE to the public for reading and downloading. Be sure to include a quick byline and reference to your books at the end of each publication. Now, many Internet experts will disagree with this idea. They say "never give anything away for free." I say: give value first, show people your work is incredible and turn them into fans. Then you will keep them around forever.

Community Builders
You need to create community via your website. This is the number one way to accumulate fans. Publish a blog, ezine, a newsletter, message board or link exchange on your site. And make sure people see a link to your "community builder" on every page.

Media Room
This page will include most of your downloadable pictures, biographical information, press releases, media appearances, personal FAQ’s and possible interview questions. The purpose of this page is to make it easy for people from the media to interview you, promote you and write articles or reviews about your work.

Testimonials/Reviews
Have you ever purchased a book solely based on a review? I know I have. And third party endorsements show — don’t tell — that your work is valuable to the reader. So, try to spread these testimonials throughout the website, or even consider having a whole page of just reviews.

Contact Information
Readers like the idea of emailing, calling or contacting the author personally. Even if you can’t respond to every single inquiry, it’s still important to be accessible. Too many authors are stereotyped as being unapproachable. So, make this contact information visible in the same spot on every single page.

Samples
Excerpts from your books and sample chapters are perfect ways to share your writing with people who come to your site. This is an especially effective way to sell books, because after reading a snippet of your work, people will want more. I suggest offering the first chapter or two of your book(s) as a downloadable PDF. And don’t forget to include a short note with a link to the sale page at the end of the sample!

Related Services
Most authors are also speakers, workshop leaders or seminar hosts. This occurs for several reasons. First of all, books don’t pay the bills (unless you’re JK Rowling). Secondly, speaking validates the author’s expertise and promotes his or her books. Thirdly, speaking has the potential to pay significantly more money that writing; especially if your work is well known. So, spend some time organizing your writings into modular speaking programs that offer additional value beyond a book. Then position those speaking services on your site on a page called "Speaking Engagements" or "Public Appearances."

Write First -- The real message on most websites is in the writing, and so it makes sense that the writing should determine the structure. Unfortunately, this is not the usual case...

Most customers will want to know the basics:

What do you do? 
What benefit can you offer them? 
Why should they choose your service or product? 
What does it cost? 
How can they contact you? 
Where are you located?

WEB-WRITER: Brevity & Clarity!

Your website has to communicate a lot of information and to make matters worse, you are going to have limited space. Ideally, your customer won't have to scroll on any page (all your information will fit in a single window) and that single view will need to contain more than just words. The design and navigation elements take up about a third of a window, and you should leave a bit of room for white space (you don't want to overwhelm the customer). As a rule of thumb you should expect to have about half the window free for text.

... ant, anatolant, anatoly

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2005-2006 Theatre UAF Season: Four Farces + One Funeral & Godot'06
Film-North * Anatoly Antohin
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